The Work
These colorful graphics complement the wayfinding information signs. Each of the 4 districts is branded with a distinctive colour and image meant to reinforce the identity of each area.
The Project
In 2002, as part of a strategy to improve signage in the Cultural District and the downtown area, a Sign Plan was prepared, and through the Public Art Program a design competition was launched for a series of images to be used at the top of each sign. In consultation with the Downtown Kelowna Association, the Cultural District and heritage groups, the series of images submitted by David James Pacholko of Vancouver was chosen.
The Artist
David James Pacholko is the Coquitlam, BC-based principal of David James Design, a design studio specializing in visual identity and corporate and cultural communications. He has won many awards for his work. He also maintains a fine art practice and exhibits his work in group exhibitions in the Lower Mainland.
Viewing
This series of images stretch across the top of directional/wayfinding signs throughout Downtown, the Cultural District, and the Abbott Street and Marshall Street Heritage Conservation Areas.